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Samsung Captures Half the Indian Premium Smartphone marketplace in Q1: Counterpoint

Riding on the success of its flagship products like Galaxy Note 8, Galaxy A8+ as well as the newly-launched Galaxy S9 and Galaxy S9+, Samsung climbed back to the utmost effective in the advanced smartphone portion in India with 50 percent share of the market in the first quarter of 2018, a brand new report stated on Friday.

Samsung grabbed 50 % of the advanced portion with 16 per cent Year-on-Year (YoY) growth driven by flagships Galaxy S9, Galaxy S9+, Galaxy Note 8 and “online unique” Galaxy A8+.

OnePlus remained at 2nd place with 25 % share of the market and Apple in the third place with 20 percent in the advanced smartphone category, stated marketing research company Counterpoint analysis.

Samsung, OnePlus, and Apple added to 95 percent associated with the total premium smartphone segment.

“Galaxy S9 series campaigns had been powerful both in traditional and on line stations with offers ranging from cashback, change, upgrade and data bundling plans across all major operators,” stated the report.

Samsung brought Galaxy S9 and Galaxy S9+ to the nation on March 16.

When you look at the 4th one-fourth of 2017, Apple led with a 46.9 per cent share of advanced part, while OnePlus and Samsung trailed with 24.9 per cent and 17.6 percent correspondingly.

The iPhone-maker had a weak start in Asia as interest in its iPhone 8 and X series declined sequentially in India, said the report.

“Furthermore, the Cupertino-based monster had to battle increasing import tariffs because of insufficient ‘Make In Asia’ domestic production capabilities because of its portfolio,” the report included.

The import tariffs have increased thrice previously five months, resulting in a rise in the price tag on currently expensive iPhones in Asia during the one-fourth.

Apple’s share in the advanced segment fell while the amounts dipped by a huge 55 percent due to drop in shipments for its iPhone 8 and X show.

The increase in import responsibility on CBUs to 20 % throughout the quarter, resulted in increase in costs of already pricey iPhones.

OnePlus was the quickest growing brand (over 192 per cent) in the section.

“OnePlus happens to be keeping its 2nd place inside advanced section which its was holding since Q3 2017. OnePlus 5T ended up being the best-selling model through the quarter, driven by its restricted version variant launch and expansion into the traditional section,” Counterpoint stated. The OnePlus 5T had a 25 per cent share of top premium types of the one-fourth, followed by the Samsung Galaxy S9+ at 17 per cent and Galaxy S9 at 12 percent.

The advanced smartphone part stayed flat (YoY) but declined 13 % sequentially due to drop in campaigns post festive Q4 2017.

Written with inputs from IANS

Published at Fri, 27 Apr 2018 11:23:21 +0000