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Reliance Retail's Lyf Brand Leads India's Total Handset Market: CMR

With 27 % market share, Reliance Retail’s mobile device brand LYF topped Asia’s general mobile handset leader board in January 2018, followed by Samsung at 12 percent, and Itel at 3rd with eight %, researching the market company CyberMedia Research (CMR) stated on Monday.

Feature phone device brand shipments had a market share of 72 %, while smartphone shipments concluded with 28 per cent, in accordance with the CMR “Asia Monthly mobile phone Handset marketplace Assessment Report for January 2018”.

On a year-over-year basis, feature mobile phones saw an improvement of 116 %, the report said.

“LYF has actually proceeded its remarkable development from fourth one-fourth 2017, starting the brand new 12 months on a high. These outcomes underline the value and dominance of feature mobile phones market section in Asia,” stated Prabhu Ram, Head – business Intelligence Group (IIG), CMR.

“If LYF has the capacity to maintain steadily its strong overall performance through rest of quarter, we believe LYF is on training course to make the top honours in the first one-fourth of 2018. This can end Samsung’s continued reign as marketplace frontrunner in general mobile device market,” Ram said.

In 4th one-fourth of 2017, the smartphone market recorded a 19 percent sequential decline whilst function phone market saw a 36 percent sequential development, and year-over-year development of 62 percent, the report stated.

In January 2018, the smartphone leaderboard continued to be dominated by Xiaomi with 27 % market share, while Samsung had a 25 % market share, with Lava at third with eight percent share of the market, it included.

Regarding feature phone leaderboard for January, the most truly effective three brands had been LYF (37.3 per cent), Itel (11 %) and Samsung (seven %).

“For Samsung to keep maintaining its general management, it can need certainly to increase its deliveries in the remaining very first one-fourth 2018 by at the least 25-30 %,” Ram said.

“moving forward, Samsung should crank up its method round the developing and progressively interesting entry-level smartphone segment. Crucial aspects of consideration for Samsung’s method would add introduction of 4G feature mobile phones, joining Android os Go, plus handset bundling with telcos,” Ram included.

“One interesting trend that has emerged could be the decline of Oppo. In January 2017, Oppo ended up being among the top four smartphone brands in Asia with nine percent market share. This January, this has moved from the smartphone leaderboard, ending with market share of just four percent,” said Narinder Kumar, Analyst, CMR-Industry Intelligence Group.

Published at Tue, 06 Mar 2018 06:05:22 +0000